2021 has been a year to remember at Magnum! We have had some incredible moments over the last 12 months. Here are a few of our highlights.
New Supplements
2021 brought new flavours for two staple supplements. We launched multiple sizes of new Fasted Cardio Gushing Grape Candy, Quattro Iced Caramel Macchiato, and Quattro Peanut Butter Cups for the gym-goers who are truly big kids at heart. The long-awaited Volume Capsules made a comeback with an even better formula featuring a full clinical dose of Nitrosigine for even bigger and better, skin-splitting pumps!
Team Growth
Magnum continued to push growth this past year, adding more outstanding Athletes and Trainers to our team. Every Magnum Athlete and Trainer represents more opportunities for Magnum to change lives for the better.
Due to this growth, we have fueled countless new client journeys, incredible events and opportunities, and entered into new countries. We are grateful for each new addition - for all the new ideas, experiences, and views you bring to the table.
Brand Refresh
Magnum began the rollout of our new rebranded packaging. This new and fresh look is an elevated take on the eccentric and bold Magnum you are familiar with while helping the brand look more concise and unified on shelves.
Along with the new labels, the containers themselves feature fully sustainable and recycled packaging material. This “Next Generation” of Magnum will continue to embody our core values.
Canada’s Supplement Brand
We’re holding ourselves to a high standard, stepping up and claiming the position of Canada’s Supplement Brand. This represents our commitment to being leaders for our industry and our country. We will continue to support our local communities while pushing Magnum supplements along the path of innovation, transparency, and accountability.
A Better Magnum
With the uncertainty of the last 12 months, Magnum has emphasized changing lives for the better. We are more committed to our community than ever before. As a team, we have volunteered at local shelters, donated blood, participated in community events like The Coldest Night of the Year for the 6th year in a row, and raised donations for inspiring charities. This is only the beginning of our initiatives, as the list has only gotten longer for 2022.
Our Founder and CEO, Markus Kaulius, challenged every staff member to become better thinkers, creatives, innovators, and humans. Every year we make a commitment to become a better company and 2021 was a massive leap forward. We’re excited to see what 2022 has in store.